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Tips For Creating Powerful Headlines That Sell
You have mere seconds to capture a prospect’s attention. One of the single
most powerful tools you have to accomplish this task is your headline. There are
several keys to a compelling, and selling, headline and a few tips to help you
get the job done.
#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on
our emotions. Use headlines which offer your readers a strong emotional benefit
or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into
readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe
#2 Make it Active
To compel it’s important to use active language - language that shows movement
and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine
headline however it doesn’t command action nor does it really tap into any
emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer
is an active and emotionally powerful word. Readers receive the benefit of
feeling powerful and in control and it commands action.
#3 Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re
talking to them specifically and interested in solving their problems, issues
and helping them achieve their desires. Instead of using I, Me or We in your
headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that
information in the headline, they’re going to be compelled to continue reading
your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise - Earn £1000 a day
* Make it newsworthy - New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin
to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams,
desires, and problems? Understanding your audience will help you create an
emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your
prospects’ lives better or solve their problems. For example if you sell fitness
equipment and your audience struggles with feeling attractive then you can
create a headline that highlights a specific benefit your fitness equipment
offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will
this give you practice writing compelling headlines, it’ll help you hone in on
that perfect headline. And if you think you have a few winners you can always
test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import
element of any effective marketing piece. Take the time to craft a compelling,
and selling, headline and you’ll reap the benefits for years to come.
If you want to take this further, have a look at
Alice Seba's "Internet Marketing Sweetie" site
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